与大多数广告公司不同的是,我们一直奉行着“方法比知识更重要”的理念,根植于商业市场,为企业品牌提供源源不断的“广告驱动力”。我们坚持这样的观点:广告创意的最终目的是促进销售,但并不据此就放弃对创造性的追求。对目标消费群没有感染力的创意,不是好创意;在目标市场没有销售力的创意,不是好创意。一个好的创意必须兼具感染力和销售力,并让二者迸发出慑人光芒。
Unlike most advertising companies, we have always been adhering to the principle of “approach being more important than knowledge”. Rooting in the commercial market, we provide endless “advertis driving force” for businesses and brands. We stick to such a point: we believe the ultimate aim of an advertising creativity is for sales promotion, but we never give up the pursuit of creativity thereby. A piece of creativity lacking of appeal on target consumers might not be a good creativity. A piece of creativity without sales influence on the target market cannot be a good creativity, either. A piece of good creativity shall be a combination of appeal and sales force and shall make both elements to shine with breathtaking brights. of brand present the greatest value.
 




  

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